JetBlue Is Mad For Plaid with Their New Tartan Tailfin

HEADLINE2 Stylish Patterns Will Reintroduce a Timeless Fashion to Runways Across the Americas This Fall

NEW YORK, NY, Sep 24, 2014 (Marketwired via COMTEX) — JetBlue Airways JBLU, -1.83% today announces their newest tailfin pattern “Tartan” to the fleet, reflecting a move of top fashion houses on their own fall runways. Starting with “Bippity Boppity Blue” (N565JB), the pattern will be added to additional aircraft, joining the ranks of JetBlue’s nine other iconic and eye-catching tailfins across their fleet of 200 aircraft.

“Design plays such an integral part in our story,” says Lisa Borromeo, JetBlue Director of Brand Management and Advertising, “While others may push revamped logos or disorienting paint schemes, we feel it’s important to build a visual language as we grow. Our tailfin patterns will always reflect a fresh style, with a timeless appeal that is core to who we are as a brand.”

Tartan is JetBlue’s second nod to the timeless Gaelic fashion. While 2003’s Plaid design has been retired, with clean, bold lines, a dash of green, and worn at a decidedly jaunty angle, Tartan is an updated statement on JetBlue’s evolution also seen in the uniform refresh this summer; a proud acknowledgement of their history, with a confident readiness to carry forward into their future.

Look for JetBlue’s Tartan tails to grace runways this fall, and showcase a timeless style well into the future.

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